Opens Q2 2027

Everyone sees the same picture.

One shared brief, from first idea to final invoice.

Sound familiar?

Before the shoot
Mail

brief_v7_FINAL_final.pdf

Google Docs

Maison Vire commented on SS27 brief (copy)

Instagram
Maison Vire

Sent you a reel, this is the vibe 🔥

WhatsApp
Maison Vire

Like we said on the call 👍

The brief lives everywhere. Docs, Notion, the inbox, a DM, and a call nobody wrote down.
The week before
Mail
Maison Vire

RE: RE: FW: updated quote

Drive

Call sheet v4 was shared with you

Messages
Model agency

Option on Ines confirmed, see email.

So does everything else. The quote in email, the call sheet in Drive, the casting in a text.
07:30
Shoot day · The harbour
WhatsApp
Crew

Which call sheet is the right one?

Messages
Stylist

Did the client approve the sand shirt or the white?

Messages
Assistant

What time is call for hair and make-up?

Mail
Maison Vire

Could we get a few vertical ones for social?

+ 14 more notifications

On the day, nobody has the full picture. So everyone asks everyone.
All caught upShoot day · 07:30, in Aavi
Update

Ines running 30 min late. Call moved to 08:00.

Crew notified
Ask Aavi

Which shirt did the client approve?

Linen shirt in sand, look 01. Signed off on 12 May.

From the brief · Wardrobe
Client

Could we get a few vertical ones for social?

Added as a request
In Aavi, it all happens in one place. Plans still change. Everyone just knows.
Before the shoot

Agree on everything before the shoot.

Idea, look, crew, locations, price. Your client signs through a link. No account needed.

On the day

Everyone works from the same brief.

Call sheet and shot list on every phone. Everyone sees their part. The numbers stay private.

After the shoot

Select, deliver, get paid.

Your client picks the selects. Deliver and get paid from the same place.

Aavi

Aavi writes it with you.

Drafts with you, flags what’s missing. You decide. Every change can be undone.

Aavi

Ask Aavi.

What time is call? Is the video included? Answers come straight from the brief.

What time do we start on the coast?
Aavi · WritingCall time is 7:30 at the harbour.From the brief · Call sheet
Is the video in the price?
Aavi · WritingYes. One short video is part of the fixed price.From the brief · 08 The price

Build it once. Use it again.

The striped umbrella. The harbour wall. Everything you plan is saved for the next brief. And Aavi’s own library keeps growing.

Your client signs through a link.

No account needed.

Get paid.

Deliver and get paid from the same place.

Want to see the look first?

Sketch it with AI images. Always optional.

Built for the people behind the pictures.

However you shoot.

A photographer on location
PhotographersKeep your style. Lose the admin.
A studio team at work
StudiosEvery production, one place.
A brand team with references
In-house content teamsBrief and shoot with your studios.

Every photographer and studio has its own style, and every brand has its own way of doing things.

Brands don’t book you to copy them. They book you to make something together, and that only works when everyone knows what you’re making.

For years, all of that lived in emails, chats, documents and spreadsheets. So we built one place for it, the brief, and kept going: from the first enquiry to the shoot, the delivery and getting paid.

We’ve used it with our clients ever since, and for the last six months we’ve rebuilt it with the first photographers, studios and brand teams who’ll use it.

Carl Johan Carl Johan · Co-founder, Aavi

Questions

What is Aavi?

One place for the whole shoot, built around a brief you share with your client. Aavi is also the assistant inside it.

Who’s it for?

Photographers, studios and in-house content teams.

Why not just use Notion?

You can. But you end up building your own system, and your client sees a page, not a brief. Aavi already knows what a shoot needs, all in one place.

Does my client need an account?

No. They get a link to read, comment, sign and pick their favourites.

Who can work in it?

Your whole team, each in their own role: producer, stylist, retoucher, model agency, accountant and more. Everyone sees their part. The numbers stay with the people who need them.

Does it work on my phone?

Yes. The call sheet and shot list are made for the phone, so the whole crew can use them on set.

Does it work for video?

Yes. Stills, video or both, in the same brief.

Do I have to use AI images?

Not at all. Most shoots happen on camera. AI images are there if you want to sketch the look or fill a moodboard first.

Is my work private?

Yes. Only the people you invite can see a brief, and you decide what each of them sees.

When does Aavi open?

Q2 2027. A small group of studios gets in before that, and the list hears first.

What will it cost?

We’re working that out with the first studios. The list hears first.

Can I try it first?

Yes. Every plan starts with a 14-day free trial.

Opens Q2 2027

Be first in line.